Content is Still King and the
Digital Kingdom is Immense
In order to stay relevant, companies need to be in a continuous content creation cycle. But the question is, is that content getting to the right audience? Getting ROI on your content requires aggressively pushing it to interested audiences with a compelling message that precipitates action.
Digital content creation is an important part of digital strategy. Every piece of content you create should be carefully crafted and designed to drive prospects to your brand's organic reach and increase conversions.
Content distribution refers to any means used by brands to disseminate content to large and targeted audiences. Content distribution platforms are many and are increasing by the day, but they can be best categorized into three broad categories: Paid media, owned media and earned media.
If your content doesn’t reach viewers and readers you will not get the anticipated action, and it’s becoming harder to accomplish this goal, what with the oversaturation of content on clone websites that are similar to one another. Another challenge is the ever-increasing difficulty of getting organic traffic, as most social networks now expect brands to ‘pay-to-play’.
Implement an SEO program. Instead of guessing keywords to use throughout your content and hoping that it resonates with the audience, it’s more beneficial to implement a formal SEO strategy that leverages Google tools and other resources. A strong SEO program helps you discover the most searched, valuable terms for your location and industry.
Track and analyze content. Ideally, your analytics program should go beyond simple page views to evaluate the online behaviors of the individuals who are viewing specific pieces of digital content. Additionally, it’s important to remain aware of how well you rank in the top search engines and continuously aim to improve those rankings.