B2B and B2C Commerce

in the New Economy

As we become more connected globally, opportunities that don't fit traditional distribution and sales models are rapidly emerging.


Digital e-commerce platforms are blurring the lines between B2B and B2C. Traditionally B2B manufacturers did not sell directly to consumers because of fear of alienating distributors and it was way out of their capabilities in the old wired world. Today they can easily bypass traditional distribution channels and sell direct. To combat this a growing number of the traditional distributors are turning to private labeling the manufacturer's goods to stay in the game.


The effect of this is that big-box and mega-online distributors are changing the economics focused on a new generation of instant buyers.


2bR empowers sellers to fine-tuning the strategic game that will arm them with a framework designed for direct and non-direct e-commerce digital age.